This article will show you the top social proof software tools you can implement on your website or sales funnel within minutes.
The term “social proof” was coined by Robert Cialdini in the book, Influence. It describes a psychological and social phenomenon wherein people replicate the actions of their peers in an attempt to undertake behavior or a particular situation.
Social proof is all around us. Think about your last purchase on Amazon. Did you base your purchase on the reviews you read?
What made you buy the product? Was it the assumption that the customers had more knowledge about the item than you. And based on their “proof,” you deemed it was also the right product for yourself.
Some prefer to call social proof a Fear of Missing Out, or FOMO. This tactic uses a sense of urgency to convince the visitor to purchase the product or service before they miss out.
Both of these techniques play on human behavior. We’re wired to have a sense of anxiety when we feel like we’re missing out on something others have or are doing.
Social proof and FOMO are both proven marketing techniques that you need to be leveraging on your website to increase conversions, build your credibility, and generate more sales.
Let’s take a look at the top 3 social proof software tools for you.
Best Social Proof Software Tools
Sticky Reviews is a super-powerful yet straightforward social proof software tool. It allows you to automate social proof by showing real-time customer submissions on your website.
What sets Sticky Reviews apart from the other social proof software tools I recommend below is the ability to add audio and video reviews. No other platform does this, and that is why this is my #1 social proof software tool.
Plus, this social proof software allows you to add your custom branding. Branding enables your visitor to click on a custom link inside the review, and take them to an offer that you might have, or a drive them to your sales funnel.
Sticky Reviews works seamlessly with all popular website platforms, such as WordPress, Clickfunnels, Shopify, WooCommerce, LeadPages, OptinMonster, Wix, Squarespace, and hundreds more. It also integrates will all major email autoresponders.
Pricing: Get started for $15/month. All plans include a free 14-day trial. There is also a special promotion running right now to get LIFETIME access for one low fee of $197 (includes a 30-day money-back guarantee).
Get Lifetime Access for $197
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Proof is a significant player in the social proof space. Trusted by over 3,000+ Saas, eCommerce, and online businesses, they know a thing or two about increasing your leads in less than 10 minutes.
This social proof software tool allows you to run A/B testing, install a pixel to track different conversion types and provide fantastic support.
Pricing: Starts at $24/mo for up to 1,000 website visitors (billed annually), all the way up to enterprise, custom pricing.
I suggest, if you want access to all the features, you upgrade to at least the Business Plan ($108/mo, billed annually). All the plans also come with a free 14-day trial.
Thrive Ovation is an all-in-one customer testimonial management plugin for WordPress. Probably one of the most underutilized social proof software tools in the space. It allows any business, no matter the size or stage, to tap into the power of testimonials.
With a click of a button, you’ll be able to gather and manage testimonials from within your website and automatically display them on your website.
Some of the significant features of Thrive Ovation:
- Gather testimonials without hassle.
- Import comments from social media (integrates with Facebook and Twitter)
- Time-saving testimonial management
- Dynamically update testimonials using tags
- Elegantly designed
Pricing: Starting at $39 for 1 License (install and activate on one single website). All plans include a 30-day money-back guarantee.
You can also grab the entire suite of Thrive Theme plugins for just $19/mo (billed annually). You can use all their plugins and themes on 25 websites.
What Is the Best Social Proof Software to Skyrocket Sales?
For the best social proof software tool to help skyrocket your leads, conversions, and sales, any one of the mentions above will make drastic improvements on your website. Below are my recommendations per benefit.
- Ease of use: Sticky Reviews
- Most expensive: Proof
- Most features: Thrive Ovation
It is not one-size-fits-all. So try the recommendations above. They all include either a trial or a money-back guarantee. No skin off your back, right?
What social proof software tool are you going to choose? What is your reasoning? Let us know in the comments (I respond to them all).