Google is the number one search engine in the world.
If you're not doing everything you can to optimize your website for Google traffic, you're missing out on a lot of potential customers.
In this article, we will provide a 23-point checklist that will help you boost your traffic in just 30 days!
11 Tips to Think About When Writing Content
1. Start with a strong headline -
Your headline is one of the most important elements of your content. It's what grabs people's attention and encourages them to read more. Make sure your headline is catchy, relevant, and informative.
Make sure you use keyword-rich headlines that will help improve your SEO rankings. Also, make sure your headlines are compelling and interesting enough
2. Write in a clear, concise style -
Write in a clear and concise manner. Your content should be easy to read and understand, so avoid long paragraphs or complicated sentences. Keep it simple!
Also, make sure you're not using too many words when writing your content. If there's no need for them, don't include them! Instead of saying "the car was blue," just say "the car was blue."
This will help improve your website's readability score and make it easier for people to understand.
3. Use short paragraphs and lists -
People tend to scan content, so make it easy for them by using short paragraphs and lists. This will help break up your content and make it easier to read.
In addition, use headings and subheadings to organize your thoughts and make it easier for people to follow along.
4. Use active voice -
Active voice is more powerful than passive voice. In an active voice, the subject of your sentence does something (e.g., "John hit the ball"). In passive voice, something was done to them (e.g., "The ball was hit by John.").
Use active verbs and avoid using too many adjectives or adverbs. This will make your content sound more powerful and authoritative.
In addition, use strong verbs to help improve your SEO rankings.
For example: "John smashed the ball." vs "The ball was smashed by John."
Which sounds more powerful?
Useful tip: To determine if a sentence is written in active or passive voice, try to answer the question "Who or what did this action?". If you can't find an answer, your sentence is probably written in passive voice.
If you're not sure whether a verb is active or passive, use Google's Technical Writing documentation and search for it there. It will display how often that word has been used throughout history (active voice will have a higher percentage).
5. Use strong verbs -
As we mentioned earlier, using strong verbs is a great way to improve your SEO rankings. Strong verbs help paint a picture in the reader's mind and make your content more engaging.
For example: "The car was traveling at 100 miles per hour." vs "The car raced down the highway."
Which sentence sounds more exciting?
You don't need to use complex language or fancy words; just make sure you're using strong verbs.
6. Avoid cliches and jargon -
Cliches and jargon are overused words or phrases that have lost their meaning. For example, "at the end of the day" is a cliche that has been used so many times it no longer holds any real value.
Instead of using cliches, try to find a more interesting way to say something (e.g., "in the end"). This will make your content sound more original and help you stand out from the competition.
Jargon is also a no-no. unless you're writing for an industry audience. In general, try to avoid using complex terms or words that people may not understand.
If you must use jargon, be sure to explain it in layman's terms.
7. Write for your audience -
Always keep your audience in mind when you're writing. That means writing at an appropriate level for them (not too basic and not too complex).
Your audience should be able to understand what you're saying without having to google every other word. It's okay if some people don't get it, but most of them should be able to follow along with ease.
You should also try to use words that are familiar to them (e.g., "milk" instead of "dairy product"). You don't need to dumb down your content, but keep it accessible by using simple language when possible.
For example: if you're writing about wine and want to use the word "Malbec," try to explain what that is before you use it. Most people won't know what it means and will have to Google it.
But if you say "a dark red wine from Argentina," most people will understand what you're talking about.
8. Proofread your work carefully -
Typos, grammar mistakes, and incorrect information can all ruin your credibility as a writer. That's why it's important to proofread your work carefully before you publish it.
Use a spell checker and read your content out loud to catch any errors. You may also want to ask someone else to proofread it for you. Typos are easy to miss when you've been staring at the same document for hours.
If possible, take a break before proofreading so your mind will be fresh and alert. You can also read it backward to make sure everything sounds right.
9. Use images and videos to break up your content -
If you have a long post, try to break it up with images and videos. These will help keep the readers engaged while they're reading your content. Plus, Google loves visual content!
Use photos where appropriate (e.g., if you're writing about food). A picture is worth 1000 words! A good image can also be a great way to break up a long post and help readers retain the information.
Videos are also a great way to spice up your content. If you can find a relevant video to embed, go for it! Not everyone will watch the entire video, but some people will be intrigued enough to stick around.
And Google loves videos too!
10. Make your website easy to navigate -
If your website is difficult to navigate, people will leave before they even have a chance to read your content. That's why it's important to make sure your website is easy to use.
Use clear and concise menus and headings. Make sure the pages are loading quickly and that all of the links work properly. If you have a lot of content, consider using a table of contents so people can easily find what they're looking for.
11. Give readers a reason to return to your website -
If you want people to return to your website, you need to give them a reason to do so. That means publishing fresh and original content on a regular basis.
You can also offer freebies (e.g., ebooks, templates, etc.), discounts, or contests. If you have a blog, be sure to post new content on a regular basis. And if you update your website frequently, make sure the changes are reflected on your social media pages too.
8 On-Page SEO Tips to Drive Organic Google Traffic to your Website
On-page SEO is one of the most important factors when it comes to ranking your website in Google.
Here are 10 tips that will help you optimize your website for search engines:
1. Choose the right keywords -
The first step is to choose the right keywords. Brainstorm a list of keywords that are relevant to your topic and then do some research to find out which ones have the highest search volume.
2. Use those keywords throughout your website -
Once you've chosen your keywords, be sure to use them throughout your website. Include them in your title, meta tags, content, and even domain name if possible.
3. Use keyword-rich titles -
Google pays close attention to the titles of websites and web pages. That's why it's important to make sure your title is keyword rich and relevant to the subject matter of your website or blog post.
For example, if you're writing a blog post about how to optimize your website for search engines then use keywords like "SEO," "Google ranking," etc. in your title. Using keywords in your title is one of the most important factors when it comes to on-page SEO.
4. Optimize your images -
Google also pays close attention to the images on websites. That's why it's important to optimize your images for search engines by using keyword-rich file names and adding descriptive alt text.
use only one H1 tag on each page. The H-tag is a great way to let Google know what your website or blog post is about.
Use the H-tag to highlight important keywords and include them in your title tags as well. This will help Google understand what your page is all about and give it more authority when indexing results for those keywords.
5. Include your keywords in the first sentence of your content -
This is another important factor when it comes to on-page SEO. Google pays close attention to the keywords that are used in website and blog post content, so be sure to include them early on in your article.
6. Use LSI (Latent Semantic Indexing) keywords -
Latent Semantic Indexing (LSI) keywords are similar to your main keywords, but they're not as competitive. Using LSI keywords will help you rank your website for more long-tail keywords.
7. Include social media sharing buttons on your website -
Social media is a great way to drive traffic to your website. That's why it's important to include social media sharing buttons on your website so visitors can easily share your content with their friends and followers.
8. Use header tags (H-tags) throughout your content -
Header tags are a great way to let Google know what the main topic of each section is in an article or blog post. Use them early in your article to help google understand the structure of your content.
4 User Experience Tips for Keeping Visitors On-Page Longer
1. Make sure your website is mobile-friendly -
Google has been penalizing websites that aren't mobile-friendly, so it's important to make sure your website is responsive and looks good on all devices.
If you're not sure if your website is mobile-friendly, use Google's Mobile-Friendly Test tool to find out.
2. Hide certain content on mobile -
Some website owners choose to hide certain content on their website when accessed from a mobile device. This is often done to improve the user experience on smaller screens.
3. Use attractive, user-friendly design -
One of the best ways to keep visitors on your website longer is to use an attractive, user-friendly design. Make sure your website is easy to navigate and looks good on all devices.
4 . Page load should be under 3 seconds -
Another factor that Google takes into account when ranking websites is page load speed. That's why it's important to make sure your website loads quickly, preferably under three seconds.
There are a number of ways to improve page load speed, including using a content delivery network (CDN), optimizing images, and caching static files.
The Bottom Line
Following these on-page SEO tips will help you rank your website higher in Google, and ultimately drive more traffic to your website.
Implementing just a few of these tips can make a big difference in your search engine rankings.
Comment down below and let me know which tips above you've implemented and which ones you plan on implementing today!