If you're running a business in today's digital age, it's important to make sure that you're taking advantage of all the marketing tools available to you.
One of the most important (and often overlooked) aspects of any successful marketing plan is regular tracking and reporting on your results.
This allows you to see what's working and what isn't, so you can constantly refine and optimize your efforts.
In this blog post, we will discuss the basics of SEO reporting tools and their importance in content marketing.
We'll also take a look at some of the best reporting tools out there, so you can find one that best suits your needs.
SEO reports are an essential part of any successful marketing plan.
They help you understand which tactics are working best so that you can focus your efforts in those areas and stop wasting time on things that aren't producing results.
One way to do this is by using Google Analytics, which will show you how many people visit your site from different sources (including search engines). You can then use this information to make changes and improve your content marketing strategy.
Google Analytics is a free tool that anyone can sign up for and start using right away. It's important to remember though, that it doesn't show all the data you need in order to make informed decisions about what type of content to create and where to focus your efforts.
This is where paid SEO reporting tools come in handy.
There are many different SEO reporting tools available, each with its own unique features. Here are some of the best ones out there:
TOP CHOICE for Best SEO Reporting Tool: AHREFs
AHREFs is one of the best SEO reporting tools out there.
It offers comprehensive data on website rankings, backlinks, and social media activity. It also includes a "content analyzer" feature, which tells you how well your content is performing (including things like word count and the number of shares).
SEOmoz PRO
SEOmoz Pro offers comprehensive data on website rankings, backlinks, and more. It also provides a ton of other useful information for content marketers (such as the best times to publish blog posts on your site).
Moz Analytics
Moz Analytics is a close runner up to AHREFs because it allows you to see what types of links are pointing back at your website from other sites out there like social media profiles or guest posts.
You can use this information to optimize your website for better search engine rankings and increased traffic overall.
SEO PowerSuite
SEO PowerSuite is everything you need when it comes to SEO reporting tools, including a keyword rank checker that will show you where each of your keywords ranks on Google's SERPs (Search Engine Results Pages). This can help you optimize your site even more by targeting specific words or phrases that people are searching for.
Google Analytics
Google Analytics is a free tool, but it's best to use in conjunction with other reporting tools because Google doesn't always show all of the data you need (for example, if someone visits your website from Facebook).
Open Site Explorer
Open Site Explorer shows you how many inbound links a website has, which is useful information because more backlinks = more authority.
Authority leads to higher search engine rankings and thus better traffic overall!
This tool also provides data about domain age (which can help determine whether or not someone will stick around long enough for your content marketing strategy to work).
Majestic SEO
Majestic SEO is a paid tool that provides data on inbound links and outbound links, as well as how many times each page has been shared across social media platforms like Facebook or Twitter. It's best used with other reporting tools because it doesn't offer any information about content itself (such as word counts or page titles).
Raven Tools
Raven Tools is also a paid tool that offers data on website rankings, backlinks, and social media activity.
It also includes a "content analyzer" feature, which tells you how well your content is performing (including things like word count and number of shares).
SEOBook
SEOBook is another paid tool that offers comprehensive data on website rankings and backlinks. It also includes a "content analyzer" feature, which tells you how well your content is performing (including things like word count and number of shares).
Conclusion
So, these are some of the best SEO reporting tools available.
As you can see, each one has its own unique features that can help you improve your website's search engine rankings and overall traffic.
Use them in conjunction with Google Analytics to get a complete picture of how your website is performing online, and make changes as needed to ensure success